Digital Marketing Manager

Digital Marketing Manager  

Are you a data-driven thinker that takes an analytical approach to work? If so, there may be a place for you on the NueMD marketing team! We’re looking for someone that’s technical and highly intelligent to be a leader in the department and ensure best practices in lead generation and systems management.

 

Responsibilities

  • Analyze marketing and sales activity to develop insights and make recommendations on areas for optimization.
  • Lead development of our SEM marketing strategy and oversee day-to-day execution.
  • Manage technical aspects of key marketing systems (e.g. CRM, Marketing Automation Platform).
  • Evaluate new tools and processes to improve and optimize marketing team performance.​
  • Oversee our key prospect generation activities, including SEO, SEM and PPL programs.
     

 

Qualifications

  • 5+ years’ marketing experience.
  • Strong understanding of digital marketing, particularly of SEO and SEM.
  • AdWords certified and up-to-date on paid search best practices.
  • Experience building and managing complex PPC campaigns across multiple platforms.
  • Ability to demonstrate strategic use of data, including development of data-driven decision support systems.
  • Experience using sales and marketing automation systems.
  • Ability to communicate effectively both internally and externally; with team members, clients and target audience.
  • MBA is not required, but a plus.
  • Basic knowledge of common database and coding techniques is preferred.