ATLANTA (July 6, 2010) – When one thinks of medical practice management software, the word “sexy” is not likely to be the first adjective that comes to mind. But McKenzie Medical Imaging in Springfield, Ore.; and vascular surgeon Jean W. Gillon, M.D., of Redmond, Calif.; bucked conventional wisdom by claiming first place in Nuesoft Technologies’ Make Software Sexy video and photo contests. Each practice will receive a 40-inch liquid crystal display (LCD) television set.
Nuesoft invited users to film videos or snap photographs of their medical office staff wearing free NueMD or Nuesoft Xpress T-shirts. Entries were submitted to a public website, where all clients were encouraged to vote on their favorites.
“We wanted to do something out-of-the box to thank our customers and celebrate our brand,” said CEO and Founder Massoud Alibakhsh. “We came up with the idea of a T-shirt giveaway, and then developed a short corporate video to encourage customers to order their free shirts. The video was so much fun for our staff – and so well received by clients – that we created the contest as an expansion of the shirt giveaway.”
More than 100 medical practices or student health centers ordered shirts, prompting 20 entries into the contest.
“When we read about the contest we knew we wanted to participate,” said Vicki Bridges, office manager of McKenzie Medical Imaging. “Everyone in the office was able to pull together and contribute different ideas to make it great. Prior to NueMD, we experienced serious issues with having to constantly reboot our old server system. It was that experience that sparked the idea. We had a blast creating the video and it was icing on the cake to win the TV.”
The contest ended on July 2. In addition to the first-place winners, Nuesoft will also award prizes for second and third place entries:
Second place winners (and recipients of a $250 Visa gift card):
- Video – Cascade Medical Center in Cascade, Idaho
- Photo – Ophthalmologist Sheila Wright-Scott, M.D., in Lancaster, Calif.
Third place winners (and winners of a catered lunch for their office):
- Video – Tarleton State University Student Health Center in Stephenville, Texas
- Photo – Sutherland Neurology in Marion, Ohio
More than 1,200 people logged on to choose their favorite photo or video during a three-week voting window. To view the other entries or see Nuesoft’s Make Software Sexy video, visit www.nuesoft.com/too-sexy.
About Nuesoft Technologies, Inc.
Established in 1993, Nuesoft Technologies, Inc. is the leading Internet-based practice management software for physicians’ offices, billing companies and university health centers. Nuesoft was one of the first companies to pioneer software as a service (SaaS) and has the datacenter facilities to support secure and HIPAA-compliant application hosting. The company has an established U.S. customer base of more than 15,000 users in 49 states, and houses and maintains more than 1.5 million student records. Divisions include NueMD and Nuesoft Xpress. For more information, visit http://www.nuesoft.com or call 800.401.7422.