ATLANTA – Nuesoft Technologies took top prize in two categories last week at the annual International Association of Business Communicators (IABC) Golden Flame Awards ceremony in Atlanta. The awards recognize excellence in business communications, and take into account the form, function, process, creativity and results of marketing communications initiatives in a number of categories.
Facing stiff competition from many local companies, Nuesoft claimed first-place honors for its direct mail and trade show programs. Nuesoft's winning marketing campaigns included “Trade show Lead Generation…Simplified,” for the Nuesoft Xpress product; and “Piloting Your Way to a Successful Product Launch,” for the recent NueMD direct marketing initiative promoting the company's Pilot Program.
“This year, Nuesoft has made a concerted effort to become more marketing driven, and the positive impact on our organization has been evident,” said Nuesoft President and CEO Massoud Alibakhsh. “The IABC Golden Flame awards are very results-based, and receiving two top prizes further validates our tremendous efforts in this area.”
The IABC is a professional association for communications practitioners. Members include public relations and communication professionals from Fortune 500 companies, small businesses, communication agencies, nonprofit organizations, government agencies as well as freelance writers and consultants.
About Nuesoft Technologies, Inc.
Nuesoft Technologies Inc. provides medical practice management software and medical billing software for physicians' offices, billing companies and university health centers. Established in 1993 at the Georgia Institute of Technology's acclaimed Advanced Technology Development Center (ATDC), the company became an immediate success by delivering the first platform independent medical software program to the medical community. Currently Nuesoft has an established U.S. customer base, with more than 3,000 medical providers covering 46 specialties across 47 states, as well as an international presence. Nuesoft also serves as an independent clearinghouse, and processes 2 million claims transactions per year. For more information, visit www.nuesoft.com or call (800) 401-7422.