How should doctors and medical practices handle online reviews? Find out in our newest article on healthcare marketing.
Healthcare marketing doesn't have to be difficult.
This article is fourth in a series of blog articles produced by NueMD focused on healthcare marketing.
You've heard marketing your medical practice means more money, but you're busy providing patient care and navigating administrative burden. Luckily, medical marketing isn't a race. It's the small consistent strides that provide big returns down the line.
Non adherence to medication can cost time, money, and a patient's health.
According to the American Medical Association, a patient is considered adherent when they take 80 percent of their prescribed medications. The AMA states that many physicians are surprised to learn the following:
In recent years, healthcare has learned a harsh truth: it will be just as affected by customer-satisfaction as any other industry. Health systems have responded by sprinting toward what seems to be a conversion from hospital to hospitality. Some are investing enormous amounts of money into providing luxurious accommodations with plenty of amenities, seemingly prioritizing customer service over any other aspect of operation.
For a long time in American medical history, it was standard practice for a physician to set his own fees. He would often take into account the patient’s ability to pay, and in many cases even barter with a patient. Dr. William Stewart Halsted, founding professor of Johns Hopkins Hospital and pioneer of the inguinal hernia repair, the radical mastectomy, the gallstone removal, and last but far from least, the aseptic technique, was known to do just that. While on summer vacation at his country home, he would often treat local patients in exchange for goods and services. His requests reflected the means of the patient, but his care did not.
For decades, the majority of patients have traveled to an appointment with a physician with one thing in mind: “treatment.” Regardless of the cost or available evidence, most patients trusted physicians with a “you’re-the-doctor” attitude and took whatever medication was prescribed. However, today’s system is rapidly evolving. Patients are now researching their symptoms and diagnoses. Often times they may be overdoing it or relying on inaccurate information, but none the less, our society is now full of educated patients.
Since hearing about the concept, I personally have been a fan of the direct primary care (DPC) model. The benefits of the system are obvious, as it facilitates patient-centered care and physician autonomy, both of which seem to be neglected in the typical high-paced primary care setting. Despite DPC being a spawn of concierge medicine, it is not only for the rich. In fact, many of the practices using this model are very affordable for middle-class families.
Wharton Business School recently held its annual healthcare economics conference, this year titled “Disruption Amidst Uncertainty.” The “disruption” in the title does not carry the traditional definition of the word or its negative connotation. Instead, it’s the economic process that allows a new idea to grow and eventually replace the status quo, the way telephones once disrupted telegrams, or the way Apple has disrupted the personal computer industry.
When you hear the term Patient Centered Medical Home (PCMH), you might envision this place where providers and consultants are providing concierge service to elderly patients (who may or may not be getting their shoes shined and a nice clean shave). Sadly, this is not the case. The term patient centered medical home is simply a primary care practice with an extra focus centered around the patient.