Healthcare marketing doesn't have to be difficult.
This article is fourth in a series of blog articles produced by NueMD focused on healthcare marketing.
You've heard marketing your medical practice means more money, but you're busy providing patient care and navigating administrative burden. Luckily, medical marketing isn't a race. It's the small consistent strides that provide big returns down the line. [cont...]
According to the Physician Advocacy Institute, research indicates that the market is in favor of sellers. In fact, between July 2015 and July 2016, hospitals acquired 5,000 physician practices and employed 14,000 more physicians. [cont...]
Medical practice leaders that want to stay ahead of their competition know how to market their practice.
Healthcare marketing has continued to be a trend with a rising focus on patient awareness and engagement. According to ReferralMD, a physician referral service, in the days of Google, patients are now more likely to research and browse health information online before making any decisions. This is a prime opportunity for practices to create content that helps them get found online, and increase their prominence in their community. [cont...]
These days, marketing your medical practice is a must. Here are 7 healthcare marketing tips to expand your patient base, increase patient engagement, and take control of your online reputation. [cont...]
Health insurance is like politics – there’s big money. It’s always a changing field and there are very few people who actually like what goes on in either sector. What brings about these supposed indictments? The 11th annual ReviveHealth Trust Index, that’s what. And in it, Americans don’t trust the healthcare industry and they especially distrust health insurance plans. [cont...]
A lot of time is spent discussing HIPAA and its place in the world of information security and patient data access. Now, there seems to be a new conversation emerging on the topic: HIPAA may be affecting patient engagement efforts. [cont...]
Did you know the person sitting at your front desk could be your patient's first impression of your practice? This vital team member does more than just deal with check in, help with insurance questions, and answer phones. They also handle extremely sensitive information and ensure patients feel comfortable about their appointments. A great medical receptionist understands their role as a practice ambassador and can maintain a mature, discreet, professional demeanor even under pressure. [cont...]