Business

How to Market Your Practice Tip #4

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Healthcare marketing doesn't have to be difficult. 

This article is fourth in a series of blog articles produced by NueMD focused on healthcare marketing. 

You've heard marketing your medical practice means more money, but you're busy providing patient care and navigating administrative burden. Luckily, medical marketing isn't a race. It's the small consistent strides that provide big returns down the line.  [cont...]

Jennifer Henderson's picture

Jennifer Henderson

Jennifer Henderson is a NueMD writer currently living in Atlanta, GA. She enjoys commas, hot dogs, and long walks on the internet. 

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As More Hospitals Buy Practices, Now Might Be a Good Time to Sell

According to the Physician Advocacy Institute, research indicates that the market is in favor of sellers. In fact, between July 2015 and July 2016, hospitals acquired 5,000 physician practices and employed 14,000 more physicians. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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Women and Non-White Health IT Professionals Make Less than Their Male Counterparts

One of the most important things to come from HIMSS is the healthcare industry research the organization releases each year. One of the most intriguing reports from this year’s batch is a study featuring information about gender and racial pay gaps in health IT. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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Medical Practice Marketing Tips to Track

Medical practice leaders that want to stay ahead of their competition know how to market their practice.

Healthcare marketing has continued to be a trend with a rising focus on patient awareness and engagement. According to ReferralMD, a physician referral service, in the days of Google, patients are now more likely to research and browse health information online before making any decisions. This is a prime opportunity for practices to create content that helps them get found online, and increase their prominence in their community. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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CISOs Top Concerns Identified and Phishing Scams Are the Primary Fear

A recent study by the Ponemon Institute says Chief Information Security Officers, or CISOs, are concerned about falling victim to a cybersecurity attack. Almost 70 percent of CISOs said they feel their organization will face a data breach in 2018. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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AI Is Quickly Coming to Healthcare

Do you care about artificial Intelligence? What about machines learning and cognitively “thinking” for themselves; perhaps replacing humans in certain parts of the healthcare sector? If you don’t care now, you might care soon. As there is clear evidence that artificial intelligence is a surging market. In fact, developments in AI technology are opening new possibilities in nearly every sector in nearly every industry. 

Simply put, AI is becoming a big deal. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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MACRA Creates More Problems than It Cures?

On June 20, 2017, the Centers for Medicare and Medicaid Services (CMS) finally posted the 2018 Quality Payment Program (QPP) Proposed Rule established through the Medicare Access and CHIP Reauthorization Act (MACRA). The two tracks for Medicare physician payment established by the QPP are the Merit-Based Incentive Payment System (MIPS) and Advanced Alternative Payment Models (APMs).

The first year (2017), according to the release, is meant to be a transition year, but CMS now says 2018 will continue the slow ramp-up of the payment reform to encourage clinician participation. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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J.D. Power: Insurers Attempt to Satisfy and Engage Plan Subscribers

Insurance is big news and will continue to be for the foreseeable future, especially as the Trump Administration works to pull its levers on the current law, the Affordable Care Act. That goes without saying. What does need some talking points, according to J.D. Power and Associates, is that health plan members tend to be more satisfied with their insurance coverage when providers coordinate their healthcare. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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Why the American Health Care Act is Sick or Not, Depending on Who’s Diagnosing It

For those following the politics of healthcare, there has been nothing larger than the Affordable Care Act (ACA/ObamaCare) for the last seven years. Until now.

In the first quarter of 2017 the Trump Administration and the Republican-led Congress put forth the act that is supposed to “repeal and replace” the original social healthcare act. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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Patients Want Telehealth Now

Can you believe that as many as one-fifth of patients would switch from their primary care provider if another such provider in “their area” offered telehealth visits? That’s the news American Well reports. There’s no definition of “their area,” but one can likely suppose that the “area” is within their living or work environs, so therefore applicable to their daily lives. [cont...]

Scott Rupp's picture

Scott Rupp

Contributor

Scott E. Rupp is a writer and an award-winning journalist focused on healthcare technology. He has worked as a public relations executive for a major electronic health record/practice management vendor, and he currently manages his own agency, millerrupp. In addition to writing for a variety of publications, Scott also offers his insights on healthcare technology and its leaders on his site, Electronic Health Reporter.

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